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Corporate signage

Nobody compliments good signage.
That silence is precisely the point.

A visitor who finds their way without thinking about it will never notice your signage.
One who gets lost will remember it, and will mention it.
The whole trade sits in that gap.

Directional arrow engraved on a brushed metal plate, raking light

What we cover

Six families, one single system.

Signage is not a collection of panels, it is a coherent system.
Treating the families separately creates rework: two typefaces, two mounting heights, two colour ranges to reconcile after the fact.

Wayfinding signage

The system that takes a visitor from the entrance gate to the right door, without ever having to ask the way. Orientation totems, route markers, floor plans, directional arrows along circulation routes.

  • Floor plans and orientation panels
  • External route marking and car parks
  • Corridor and landing arrows
  • Zone and building numbering

Identification signage

What names the places and the people. It is the most visible part day to day, the part that changes most often, and therefore the part to design from the outset as something that will keep changing.

  • Door and office signs
  • Interchangeable name holders
  • Meeting room signage
  • Numbering and technical identification

Safety signage

Standardised pictograms for evacuation, first aid, fire and hazard. This is not a decorative item: safety signage that does not comply puts the operator's liability on the line.

  • ISO 7010 pictograms
  • Fire evacuation and intervention plans
  • Emergency exit route marking
  • Mandatory instructions and notices

Accessible signage

Mounting height, character size, contrast, tactile lettering and braille. In a building to which the public has access this is not an option but an obligation, and it is settled at the drawing stage: correcting a contrast or adding relief after installation means remaking the plates.

  • Tactile lettering and braille
  • Compliant contrast levels
  • Tactile guidance paths
  • Tactile paving

Exterior signs and facades

The part that needs consent. The rules that apply are local, and what is accepted in one town is refused in the next.

  • Built-up letters, solid and backlit
  • Light boxes and backlit fascia bands
  • Projecting and bracket signs
  • Ground-mounted totems and monoliths

Interior finishes and window graphics

Films on glazing, wall graphics, floor graphics. The line with the fit-out is a thin one, and it is often the same project.

  • Frosted and one-way vision film
  • Blackout and privacy films
  • Large-format wall graphics
  • Floor graphics and walkways

Exterior signs

Five typologies, and what each one demands.

The dimensions allowed and the consents required are a matter of local rules, and they change from one authority to the next.
We check them before we draw, never after.

Fascia sign flush-mounted, fascia band
Fixed flat against the wall, as built-up letters or as a continuous fascia band. The most common typology, and the one that projects least.
Projecting sign hanging sign, bracket sign
Stands out from the plane of the facade so it can be read along the pavement. Its projection and its clear height above the ground are the first things any local rule looks at.
Roof sign
On the roof or on the parapet. Almost always resolved as built-up letters with no backing panel, and it calls for structural calculations because of the wind load.
Ground-mounted sign totem, pylon, monolith
Independent of the building, at the entrance or in the car park. It needs a foundation, an electrical supply if it is illuminated, and it is usually limited in number and in height.
Temporary sign
Announces an opening, building works or a dated operation. How long it may stay up, before and after, is set by the rules that apply locally.

« Signs fixed flat against a wall or parallel to a wall must not extend beyond the limits of that wall, nor project more than 0.25 metres from it, nor, where applicable, extend beyond the limits of the eaves of the roof. »

French Code de l'environnement, article R.581-60 (our translation)

These 25 centimetres apply to the flush-mounted sign alone, and only to projects in France: the projecting sign falls under a different article, R.581-61, and a local rule may tighten the national limit, never relax it. In the United Kingdom the question is settled through planning consent, and what is permitted is checked with the local authority project by project.

Materials

The choice of material decides how long it lasts.

An interior material installed outdoors lasts two winters: foamed PVC yellows under UV, and cut vinyl lifts at the edge of the panel.

Brushed anodised aluminium surface, fine parallel grain caught by a raking light

Aluminium

Powder coated or anodised. Exterior totems, frames, large-format letters. Stands up to the weather without flinching.

Brushed brass plate with a warm patina, circular brushing marks visible

Brass

Brushed or polished. Executive door signs, hospitality, head offices. It ages into a patina, which is precisely the effect wanted.

Polished edge of a clear acrylic sheet, light refracting through its thickness

Acrylic

Cast for quality pieces, extruded for everyday volumes. It diffuses light, which makes it essential in a light box.

Cut edge of an aluminium composite panel, the two metal skins and the polyethylene core visible

Aluminium composite panel

Two aluminium skins over a polyethylene core. Perfectly flat, light, ideal on a facade and in large-format panels.

Matt vinyl film being peeled away from its backing paper

Vinyl

Cut or printed self-adhesive vinyl. One-way vision film to see out without being seen, frosted film for privacy.

Oiled solid oak board, open grain, a routed groove running across the surface

Wood

Solid or veneered. Back in force in office spaces looking to warm up their signage.

Stainless steel

Brushed, sometimes mirror polished. Built-up letters, thresholds, technical and food-industry environments.

Foamed PVC

Light and inexpensive, for interior use. Built-up letters, panels, packers. It does not hold up to UV over time.

Techniques

What happens in the workshop.

CNC router cutting letter shapes out of an aluminium composite panel, metal shavings around the tool
CNC routing of letters in a composite panel

UV printing

Straight onto rigid material, with no lamination. Hard-wearing, and no drying time.

CNC routing

Routed, laser cut or waterjet cut, depending on the material and its thickness.

Powder coating

Powder cured in an oven. A durable finish in any RAL colour, and it outlasts liquid paint outdoors.

Laser engraving

Permanent marking, essential for braille and for technical plates.

LED backlighting

Illuminated face, indirect lighting or halo. Low consumption, maintenance at long intervals.

Mounted on standoffs

Spacers that hold the letter off the wall. It casts a shadow and gives depth.

Let us start by looking at the space.

The site survey takes around forty-five minutes.
We measure, we photograph, we identify the access and fixing constraints.
You then receive a detailed quotation, item by item.